Marketing Currents - Business and Marketing Current Events

Hash Brown McMuffin? McDonald’s unveils fan-inspired ‘menu hacks’

Not sure what to get at McDonald’s? Just combine a Big Mac, a McChicken and a Filet-o-Fish into a single, giant sandwich.

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Discussion Questions:

  1. What is brand loyalty?
  2. Why is brand loyalty important to a business like McDonald’s?
  3. What is a “fan-inspired menu hack” as referenced in the headline of this news story?
  4. Have you heard of any of the menu hacks described in this news story? Have you ever ordered one?
  5. How might this story represent an example of brand loyalty?
  6. How do you think secret menus impact levels of brand loyalty?
  7. What are some other ways a fast food chain like McDonald’s can build brand loyalty?
  8. Why do you think McDonald’s chose to add these items to the menu for everyone?
  9. Why do you think they are only on the menu for a limited time?
  10. What is consumer engagement?
  11. What is McDonald’s doing on social media as part of this promotion to engage its customers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.