Marketing Currents - Business and Marketing Current Events

Pepsi and IHOP Team Up for Limited-Edition Pepsi Maple Syrup Cola

Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor.

In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.”

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Discussion Questions:

  1. What is promotion?
  2. What type of promotion is a “limited-edition” product?
  3. What do you think Pepsi hopes to achieve by offering a limited-edition flavor?
  4. What is a collaboration as it relates to marketing?
  5. Why do you think consumers won’t be able to purchase the new flavor at stores?
  6. How might IHOP benefit from partnering with Pepsi for this campaign?
  7. What is consumer engagement?
  8. How are the two companies using social media as part of this promotion?
  9. How might this campaign boost levels of consumer engagement for both Pepsi and IHOP? Why is that important to both companies?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.