Marketing Currents - Business and Marketing Current Events

Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.”

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Discussion Questions:

  1. What is consumer engagement?
  2. Why is it important for brands to invest in consumer engagement strategies?
  3. What is experiential marketing?
  4. How do you think experiential marketing impacts levels of consumer engagement?
  5. What is the metaverse?
  6. How do you think the metaverse can help brands to increase levels of engagement?
  7. What is Roblox?
  8. How can brands engage in experiential marketing through Roblox?
  9. What are industry trends?
  10. Why are so many brands interested in the metaverse?
  11. What is a target market?
  12. Based on information from this story, describe Walmart’s plans for the metaverse.
  13. Why would Walmart want to establish a presence in the metaverse?
  14. Who is Walmart targeting by entering the metaverse?
  15. Why do you think they are targeting this particular group of consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.