Marketing Currents - Business and Marketing Current Events

The top 5 branded Roblox activations of 2022, from luxury shopping to sustainable farming

When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world.

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Discussion Questions:

  1. What is digital marketing?
  2. Why is digital marketing important to brands?
  3. What is Roblox?
  4. What is the metaverse?
  5. Why do you think brands are interested in the metaverse?
  6. What is consumer engagement?
  7. How might the metaverse help brands to elevate levels of consumer engagement?
  8. What is an “activation” as it relates to marketing?
  9. Based on information from this story, what is one example of a brand activation on Roblox?
  10. What is market segmentation?
  11. What market segment might brands be hoping to reach on Roblox?
  12. What types of brands might benefit most from establishing a presence on Roblox? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.