Marketing Currents - Business and Marketing Current Events

Roku CEO explains why the company is launching its own line of TVs

Roku is counting on its growing consumer base beyond 70 million customers as it launches its own line of televisions, CEO Anthony Wood told CNBC on Thursday.

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Discussion Questions:

  1. What kind of company is Roku?
  2. What is product development?
  3. What is a product life cycle?
  4. What stage of the product life cycle might best describe the current position of Roku’s new line of TVs?
  5. According to this story, how many customers does Roku have?
  6. How might that have influenced its decision to launch their own line of TVs?
  7. What is advertising?
  8. How does advertising fit with Roku’s overall business model?
  9. What is a brand?
  10. How might the Roku brand impact the levels of interest in the new product? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.