Marketing Currents - Business and Marketing Current Events

The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship

Austin Wells loves to travel the world.

But he doesn’t like long flights, jet lag or an unsettled routine.

Click here to read the story at

Discussion Questions:

  1. Based on what you learned from this news story, what is the MV Narrative?
  2. What is entrepreneurship?
  3. How does this news story provide an example of entrepreneurship?
  4. What is the difference between a startup company and a small business?
  5. Who is Storylines?
  6. Which best describes Storylines?
  7. What is a niche market?
  8. How might this story illustrate the concept of a niche market?
  9. How would you describe Storyline’s business plan?
  10. In business, what is innovation?
  11. Why is innovation important?
  12. Do you think Storylines’ is introducing an innovative business model? Why or why not?
  13. What is market segmentation?
  14. What is a target consumer?
  15. What type of segmentation strategy would you recommend to Storylines from a marketing perspective? Who might represent the target consumer? Why?
  16. In your opinion, will Storylines’ business be a success in the long term? Why or why not?
  17. From a career perspective, what benefits might be associated with a job that allows you to work remotely?
  18. What benefits might be associated with going into a physical office?
  19. What do you think the term “hybrid” workplace means?
  20. Which do you think might suit you best?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.