Marketing Currents - Business and Marketing Current Events

After viral billboards craze, is the era of simulated-out-of-home advertising next?

Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity.

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Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are five examples of advertising channels?
  4. What is OOH?
  5. Why might a business or brand invest in OOH advertising?
  6. What does it mean for something to go viral in marketing?
  7. What was the “viral billboards craze” as referenced in the headline of this news story?
  8. Can marketers control whether an ad or other content goes viral?
  9. How does a business or brand benefit when content goes viral?
  10. Aside from billboards, what are some other examples of OOH advertising?
  11. Can you think of an example of an OOH advertisement that caught your attention? What was the business or brand and what were they advertising?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.