Marketing Currents - Business and Marketing Current Events

Drive-thru mania pushes chains to rethink restaurants

The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way.

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Discussion Questions:

  1. What is innovation?
  2. Why is innovation important in business?
  3. What are the different types of innovation?
  4. Why is innovation important to fast food brands?
  5. What is the customer experience?
  6. How does the drive through impact customer experience?
  7. What is AI?
  8. According to this story, what is “generative” AI?
  9. This story explains how brands like Wendy’s, Taco Bell, and Chick-fil-A are using AI to improve the drive through experience. Describe one example.
  10. What other ways might a fast food restaurant be able to use tech to improve the drive through experience? Be prepared to discuss your ideas in class.
  11. How might that impact the customer experience?
  12. As a consumer, why is it important to recognize and understand how businesses and brands are using AI and tech to promote their products and services?
  13. What is “efficiency” as it relates to the drive through?
  14. What is a business profit?
  15. How might drive through efficiency impact a fast food restaurant’s profits?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.