Today, Coca-Cola announces the launch of a new global OOH campaign ‘Recycle Me’ to inspire people to make recycling part of their daily Coca-Cola experience.
Click here to read the story at lbbonline.com.
Discussion Questions:
- What is advertising?
- What are the different types of advertising?
- What is OOH advertising?
- Why do you think Coca-Cola is launching an OOH campaign?
- What is the name of the campaign?
- Describe what Coca-Cola is doing with the OOH campaign, based on what you learned from this news story.
- Why would Coca-Cola care if people recycle?
- What is geographic market segmentation?
- Why do you think Coca-Cola is initially launching this campaign in Latin America?
- Does Coca-Cola’s investment in encouraging consumers to recycle influence your opinion of the brand? Why or why not?
- Why might that matter to Coca-Cola and what does that have to do with marketing?