Red Lobster has tapped artificial intelligence to create two playlists around its popular Cheddar Bay Biscuits, the company said Monday.
Click here to read the story at nrn.com.
Discussion Questions:
- What is digital marketing?
- What is AI?
- Based on what you learned from this news story, describe this marketing campaign from Red Lobster. How did they use AI?
- Do you think Red Lobster’s use of AI represents an example of digital marketing? Why or why not?
- Why would Red Lobster want to create two music playlists?
- What message are they trying to send consumers with the new music tracks?
- What is Red Lobster promoting with this campaign? What is happening on May 14th?
- What is a “jingle” in marketing? Do you think this is the same thing as a jingle? Why or why not?
- What is a product launch?
- Why is product launch important, especially to restaurants who are introducing new menu items?
- What are the new menu items that Red Lobster is launching?
- How might the new “soundtrack” help launch the new menu items?