The home improvement retailer is celebrating the almost-halfway point to spooky season with a limited initial release of its 2024 Halloween collection, including an upgraded version of its iconic 12-foot skeleton and its new skeleton dog sidekick. Products will be available online starting Thursday, April 25 while supplies last.
Click here to read the story at mashable.com.
Discussion Questions:
- What is promotion?
- What is the promotion mix?
- What type of promotion might best describe Home Depot’s “Halfway to Halloween” sale?
- Why do you think Home Depot is selling Halloween decor in April?
- What is seasonal marketing?
- Do you think this promotion from Home Depot represents an example of seasonal marketing? Why or why not?
- Who is “Skelly”?
- What does it mean for something to go viral from a marketing perspective?
- Why do you think “Skelly” went viral?
- What is supply and demand?
- How do you think something going viral like “Skelly” impacts demand?
- What does it mean when a sale is “while supplies last,” and why would Home Depot limit the supply of a product it knows will be popular?
- How might that help to explain why the Home Depot skeleton is such a popular item?
- According to this news story, how long did it take for the skeleton’s dog to sell out?