Sam’s Club has begun rolling out artificial intelligence-powered technology at select locations that confirms members’ purchases as they exit the stores.
Click here to read the story at usatoday.com
Discussion Questions:
- What type of business is Sam’s Club?
- What is AI?
- What is “verification technology” and why is it important to a retailer like Sam’s Club?
- How is Sam’s Club using AI to improve its verification technology?
- According to this story, how will the new technology impact customers?
- What is the customer experience?
- Why is it important to Sam’s Club?
- How might the new technology impact the customer experience?
- According to this story, Sam’s Club knows that its members “want a faster and more convenient shopping experience and consistently rated the wait times at the exit – especially during busy periods – as a pain point in the shopping experience.” What does that mean and how do you think they learned this about its customers?
- How might that explain why they invested in AI technology to speed up how quickly Sam’s Club members can exit the store?