Younger travelers are seeking authentic, off-the-beaten-path experiences while prioritizing a smaller carbon footprint, according to new data from Hopper.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What are demographics?
- How would you describe the Gen Z demographic?
- What is market research?
- What are the different types of market research?
- What did the market research from Gen Z discover about Gen Z’s values?
- What is consumer behavior?
- How might this story represent an example of consumer behavior?
- How might the data provide an example of psychographic and behavioral market segmentation?
- Who might benefit from the findings from Hopper’s market research about travelers?
- Why might businesses in the travel industry care about Gen Z’s values?
- What did the research suggest about Gen Z and brand loyalty?
- Why might that matter to marketing professionals in the travel industry?
- Might Gen Z represent a target market for businesses or brands in the travel industry? Like who?
- If you were a marketing professional in the travel industry, how would you suggest they approach marketing to Gen Z?
- Might that shape the way industry professionals develop future marketing strategies? If so, how might that represent a shift in market trends?