Hyatt will give loyalty members World of Hyatt points for using Peloton

Pedal your way to a Park Hyatt award redemption? It seems Hyatt is making that possible.

Click here to read the story at thepointsgugy.com.

Discussion Questions:

1. What is brand partnership?
2. Why do brands partner?
3. Based on what you learned in this news story, describe the partnership between Hyatt and Peloton.
4. How might Hyatt benefit from this partnership?
5. How might Peloton benefit?
6. Why is it important for both parties to benefit for the partnership to be considered a success?
7. What is competition?
8. How might this help Hyatt distinguish its brand from competing brands?
9. Why is that important in the hospitality industry?