Competitive Edge - Sports & Entertainment Marketing News

Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push

Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases.

Click here to read the story at hollywoodreporter.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. How might this story demonstrate the concept of distribution?
  4. Why is distribution important in the movie business?
  5. Why do you think Amazon’s decision to invest more in theatrical film releases resulted in an increase in stock prices?
  6. Why do you think Amazon is planning to spend $1 billion a year on theatrical film releases?
  7. What is competition?
  8. Who might represent competition to Amazon Studios?
  9. How might this news impact Amazon from a competition perspective?
  10. How do you think competitors might respond? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC