Competitive Edge - Sports & Entertainment Marketing News

Hyundai Partners With WWE, United Nations

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Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations. 

The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people’s lives.

Click here to read the story from mediapost.com.

Questions for Classroom Discussion

  1. What is cause related marketing?
  2. Why do you think brands and sports/entertainment properties engage in cause related marketing initiatives?
  3. How might this story provide an example of cause marketing?
  4. What do you think Hyundai hopes to accomplish with their partnership with WWE?
  5. What is sponsorship activation? Provide one example of how Hyundai is activating their WWE sponsorship.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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