Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations.
The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people’s lives.
Click here to read the story from mediapost.com.
Questions for Classroom Discussion
- What is cause related marketing?
- Why do you think brands and sports/entertainment properties engage in cause related marketing initiatives?
- How might this story provide an example of cause marketing?
- What do you think Hyundai hopes to accomplish with their partnership with WWE?
- What is sponsorship activation? Provide one example of how Hyundai is activating their WWE sponsorship.