Competitive Edge - Sports & Entertainment Marketing News

Travis Scott’s virtual concert on Fortnite set a record (CE)

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More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What record did Travis Scott’s concert via Fortnite set, according to this news story?
  2. What is cross promotion?
  3. How do you think Epic Games (the studio behind Fortnite) and Travis Scott both benefit from the cross promotion?
  4. What is an industry trend?
  5. Do you think artists releasing new songs through video games like Fortnite will become a new industry trend? Why or why not?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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