Apple just announced a new, cheaper iPhone model, marking the first time it has launched a new phone without one of its glitzy in-person events as most of the country remains under lockdown due to the coronavirus pandemic.
The new, second-generation iPhone SE carries the same name as the original iPhone SE that launched in 2016. It costs $399, and preorders begin on Friday, and arrives by April 24.
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- What is pricing?
- Why is pricing an important function of marketing?
- Why do you think Apple is introducing a lower price point for a new iPhone?
- Do you think a cheaper iPhone will be part of Apple’s long-term product plans? Why or why not?
- In your opinion, will Apple’s new iPhone SE product be popular with consumers? Why or why not?