If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What is promotion?
- What is a publicity stunt?
- Why do brands engage in publicity stunts?
- Do you think publicity stunts always provide a brand with the desired results? Why or why not?
- How might the total solar eclipse provide brands with marketing opportunities?
- Why do you think the Dippin’ Dots eclipse promotion is only available online and not in stores?
- What is Krispy Kreme doing to tie the brand to the eclipse event?
- Why do you think Oreo partnered with Krispy Kreme for this event?
- Describe Sonic’s eclipse-themed marketing, based on information from this story.
- What do you think they hope to accomplish with the promotion?
- How long is the SunChips promotion available? Why do you think they are only making the offer available for such a short time?
- How might Burger King’s eclipse-themed promotion help them to build brand loyalty?
- If you were a brand, would you engage in eclipse-themed marketing? Why or why not?
- ACTIVITY – Design a promotion or publicity stunt for one of your favorite brands with an eclipse theme.