DoorDash plans to explore making drone deliveries in other U.S. locales later this year, the release states. The delivery giant claims drone delivery is “a quick and sustainable delivery option for small, short distanced orders.”
Click here to read the story restaurantdive.com.
Discussion Questions:
- What is distribution?
- Why is distribution an important function of marketing?
- Why is it important to a fast food chain like Wendy’s?
- How does a partnership with DoorDash help to expand Wendy’s distribution?
- As it relates to distribution, what is last mile delivery?
- How might drone delivery represent an example of that concept?
- According to this story, what part of the country will have access to Wendy’s via drone delivery?
- Why do you think the service isn’t available to consumers all over the United States?
- Do you think it will eventually be available to all U.S. consumers? Why or why not?
- Do you think DoorDash will expand its partnerships to include Wendy’s competitors? Why or why not?