Marketing Currents - Business and Marketing Current Events

Pizza Hut Joins Forces with Viral Food Critic Keith Lee to Introduce the FamiLEE Community Pizza

Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza. 

Click here to read the story at

Discussion Questions:

  1. What is philanthropy?
  2. What is cause marketing?
  3. What is the difference between pure philanthropy and cause marketing?
  4. What is influencer marketing?
  5. How might this story represent an example of influencer marketing?
  6. How might it represent an example of cause marketing?
  7. Who is Keith Lee?
  8. Why would Pizza Hut want to partner with Keith Lee?
  9. Based on what you learned in this news story, describe the FamiLEE Community Pizza campaign.
  10. How might it illustrate the concept of positioning?
  11. How might a campaign like FamiLEE Community Pizza influence how people perceive the Pizza Hut brand?
  12. Could it help to increase brand loyalty? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.