KFC is trying out a new type of chicken nugget in an effort to attract younger consumers.
Click here to read the story at cnn.com.
- What is market segmentation?
- What are the various ways a business can segment a market?
- What is a target market?
- Who represents KFC’s target audience (based on information from this news story)?
- What is the new menu item KFC is introducing?
- How might that new menu item help KFC to reach a younger group of customers?
- Why is that demographic important to KFC?
- In your opinion, will the new menu item be popular with a younger demographic? Why or why not?