When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI.
Click here to read the story at campaignlive.com.
Discussion Questions:
- What is consumer engagement?
- What is experiential marketing?
- How can experiential marketing help to increase levels of consumer engagement?
- Why might that be important to a brand like Lunchables?
- Based on what you learned in this news story, describe this marketing campaign from Lunchables.
- What will the winning entry receive as part of this promotion?
- Why do you think that is important?
- What is a target market?
- Based on what you learned from this news story, who might represent the target market for this Lunchables marketing campaign?
- What is “earned media”?
- What are KPIs?
- Based on what you learned in this story, what might represent KPIs that will be tracked as part of this campaign?