Marketing Currents - Business and Marketing Current Events

Nissan, Rolls-Royce, Ford Engage Stuck-At-Home Kids (MC)

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Several automakers are offering design-oriented projects to help parents keep their kids occupied at home during the pandemic.  

Nissan North America is offering 23 downloadable coloring pages featuring Nissan classic cars, current models, futuristic concepts and some “cult classic” models, such as the Nissan Figaro and ChoiMobi. Nissan designers from around the world created the pages over the last few weeks.

Click here to read the story from mediapost.com.

Discussion Questions:

  1. What is a target market?
  2. Who do you think auto dealers are targeting with the marketing campaigns reviewed in this news story?
  3. Why do you think they are targeting that particular group of consumers?
  4. How do you think the COVID-19 health crisis is impacting car sales?
  5. Why do you think the auto brands included hashtags as part of this campaign?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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