Several automakers are offering design-oriented projects to help parents keep their kids occupied at home during the pandemic.
Nissan North America is offering 23 downloadable coloring pages featuring Nissan classic cars, current models, futuristic concepts and some “cult classic” models, such as the Nissan Figaro and ChoiMobi. Nissan designers from around the world created the pages over the last few weeks.
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Discussion Questions:
- What is a target market?
- Who do you think auto dealers are targeting with the marketing campaigns reviewed in this news story?
- Why do you think they are targeting that particular group of consumers?
- How do you think the COVID-19 health crisis is impacting car sales?
- Why do you think the auto brands included hashtags as part of this campaign?