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Ocean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viral

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Ocean Spray is giving back after a TikTok video featuring one of their products exploded online.

The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean Spray, while lip-syncing to Fleetwood Mac’s “Dreams.”

Click here to read the story from cnn.com.

Discussion Questions:

  1. What does it mean for a video to go viral?
  2. How does a brand benefit from a video that goes viral?
  3. Do you think the brand exposure is just as valuable if they paid for it?
  4. Why do you think Ocean Spray gave Mr. Apodaca a truck?
  5. How did the band Fleetwood Mac benefit from the viral video?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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