Marketing Currents - Business and Marketing Current Events

Starbucks Turned Summer Into Fall, and it Paid Off

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Starbucks’ Pumpkin Spice Latte (and related fall products) hit stores August 25. If that felt especially early, you’re not stuck in a COVID-19 time warp. The date marked the earliest recorded release day in Starbucks’ history of the famed PSL, which dates back 17 years. And still, it lagged Dunkin’s pumpkin-centric lineup by six days.

Click here to read the story from qsrmagazine.com.

Questions for Classroom Discussion

  1. What does the headline mean when it suggests Starbucks turned summer into fall?
  2. Why do you think Starbucks tried this strategy?
  3. According to this news story, how did the strategy pay off?
  4. What do you think Starbucks will do in the fall?
  5. According to this story, how can other retailers replicate Starbucks’ seasonal marketing strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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