Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the country.
Click here to read the story at qsrmagazine.com.
Discussion Questions:
- What is brand extension?
- How might this story represent an example of brand extension?
- Why would Subway want to sell its sauces at grocery stores and other retail locations?
- Why do you think “holidays” like National Sauce Month exist?
- How does that help explain the timing of Subway’s big announcement?
- What does it mean for a company to have a strong brand?
- How might things like recognition and awareness impact the strength of a brand?
- Do you think Subway has a strong brand? Why or why not?
- Why do you think a strong brand is important if Subway hopes to sell its sauces at retail locations?
- What is distribution?
- Why is distribution important to Subway if they hope to maximize sales of its sauces?
- How might a partnership with T. Marzetti Company be important to Subway from a distribution perspective?