Marketing Currents - Business and Marketing Current Events

Hyatt CEO says demand for travel is ‘alive and well’

After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal. 

As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates – as well as room rates – were closing in on 2019 levels at many locations.

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Discussion Questions:

  1. Why do you think demand for travel dropped in the last year?
  2. How did that decrease in demand impact companies like Hyatt?
  3. Why do you think the demand for travel has bounced back?
  4. Do you think there might actually be even more demand for travel this summer than pre-pandemic? Why or why not?
  5. How does an increase in demand impact prices?
  6. What do you think the cost of travel might look like over the summer?
  7. How will an increase in prices impact companies like Hyatt?
  8. From a marketing perspective, what would you do if you were responsible for promoting Hyatt brand properties? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.