The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track

Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 million civil-planning and engineering feat that is currently underway before the track goes hot.

Click here to read the story at hollywoodreporter.com.

Discussion Questions:

1. What is the difference between event management and event marketing?
2. Why are both important to the overall success of an event?
3. What is Formula 1?
4. What is the Las Vegas Grand Prix?
5. Why is an effective event management strategy important to the success of the Las Vegas Grand Prix?
6. What is one example of a challenge facing event management professionals who are staging the Las Vegas Grand Prix?
7. Why do you think it will cost so much to stage the event?
8. Why might it be even more challenging to host an event that has never been done before?
9. What is economic impact?
10. How might this event impact the Las Vegas economy?