The fast food chain Dairy Queen announced a line of dessert-inspired candles on Twitter that sold out within an hour. On Thursday, the company launched its “Fall Blizzard Treat Candle Collection,” and as the name suggests, the lineup of six candles is inspired by flavors of its popular blizzard dessert.
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Discussion Questions:
- What is promotion?
- What is publicity?
- The candles sold out very quickly. Why do you think Dairy Queen won’t make any more available for sale?
- Why do you think Dairy Queen is donating the proceeds from the sale of the candles to charity?
- What do you think Dairy Queen hopes to accomplish with this promotion?