JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is seasonal marketing?
- Why are the holidays important to retailers like JCPenney?
- What is consumer engagement?
- What is social media marketing?
- How might social media marketing help to elevate levels of consumer engagement?
- What is event marketing?
- What is experiential marketing?
- How might this initiative from JCPenney represent an example of both event marketing and experiential marketing?
- Why do you think JCPenney is choosing to host a live streamed event on Facebook?
- Based on what you learned in this story, describe the event.
- What is nostalgia marketing?
- How might this story demonstrate an example of nostalgia marketing?
- What might that a nostalgia marketing campaign tied to a Facebook event tell you about the company’s target audience?
- What is cause marketing?
- Describe the cause marketing component of this marketing campaign from JCPenney.
- What is promotion?
- How might Black Friday represent an example of promotion?
- Why is Black Friday important to retailers?