Justin Bieber may be the next celebrity to put out a collaboration with Crocs.
The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji.
Click here to read the story from foxbusiness.com.
Discussion Questions:
- What is celebrity endorsement?
- Why would Crocs want Justin Bieber to endorse their products?
- Why do you think Justin Bieber just teased an image of Crocs rather than announcing that he partnered with Crocs?
- How might social media help a brand reach consumers?
- How do you think brands determine which social media platforms to use to reach consumers?