Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program.
Click here to read the story from mediapost.com.
Discussion Questions:
- What is product positioning?
- Why do you think positioning is important to both Procter & Gamble and Lyft?
- Based on information from this story, how would you describe P&G’s positioning strategy? What about Lyft?
- What is partnership?
- How might P&G benefit from this partnership? Lyft?