Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program.
Click here to read the story from mediapost.com.
- What is product positioning?
- Why do you think positioning is important to both Procter & Gamble and Lyft?
- Based on information from this story, how would you describe P&G’s positioning strategy? What about Lyft?
- What is partnership?
- How might P&G benefit from this partnership? Lyft?