A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research.
Click here to read the story at nypost.com.
Discussion Questions:
- What is market research?
- Why is market research important to businesses and brands?
- What are the different types of market research?
- What type of market research is a survey or poll?
- What is a demographic?
- Who is Gen Z?
- Who are millennials?
- Why are those demographic groups important to businesses and brands?
- What does the survey discussed in this news story tell us about how Gen Z and millennials view environmentalism?
- How might the data from this new research benefit a business or brand?
- Think of your favorite business or brand. How might they use the new research from a business planning and/or marketing perspective? Be prepared to discuss your ideas in class.