The showdown between the Kansas City Chiefs and San Francisco 49ers on Super Bowl Sunday will put the spotlight on Las Vegas, not only as host of an extravagant week of football festivities but also for its powerhouse hospitality infrastructure.
Click here to read the story at meetings.net.
Discussion Questions:
- What defines a “destination”?
- What is destination marketing?
- Why do you think destinations need marketing?
- Why is tourism important to Newport Beach?
- Based on what you learned from this news story, what did Visit Newport Beach do at the Super Bowl to promote the area as a destination?
- Why do you think they chose to launch the drone show at the Super Bowl?
- Why might Las Vegas be an important place to engage in marketing activity for Visit Newport Beach?
- How might that represent an example of geographic segmentation?
- How might a drone show after the Super Bowl help Visit Newport Beach to raise awareness as a destination?
- Do you think Super Bowl fans watching the show realized that this was a marketing stunt? Why or why not? And why might that matter?
- What is consumer engagement?
- What is a QR code?
- How might a QR code help to boost levels of engagement?
- Why is that important to Visit Newport Beach?