Papa’s got a brand new look.
Papa John’s Pizza released a new logo and renderings of planned changes to its restaurants Tuesday morning, the latest step as the company works to distance itself from founder and former CEO John Schnatter.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is a brand?
- Is Papa Johns a brand?
- What is rebranding?
- What is publicity?
- What are some different ways publicity can impact a business?
- What happened that resulted in negative publicity for Papa Johns?
- How did the negative publicity impact the business?
- Why do you think Papa Johns is rebranding?
- Based on information from this story, what is Papa Johns doing to rebrand?
- Do you think the rebranding effort will change the way consumers feel about Papa Johns? Why or why not? Be prepared to discuss your answers in class.