Popeyes might have created the crispiest print campaign ever in magazine spreads that replicate the distinctive crunch of the chain’s fried chicken.
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Discussion Questions:
- What is OOH advertising?
- Why do companies spend money on OOH advertising?
- What are benefits to OOH advertising?
- What might be a drawback to OOH advertising?
- What is print advertising?
- Why do companies spend money on print advertising?
- What are benefits to print advertising?
- What might be a drawback to print advertising?
- Based on information from this story, describe Popeyes’ new OOH strategy.
- Why do you think they took this approach?
- Based on information from this story, describe Popeyes’ new print advertisements.
- Why do you think they took this approach?
- Do you think the new ads will help Popeyes to reach consumers? Why or why not?