Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC.
Click here to read the story at cnbc.com.
- What are broadcast rights?
- What are exclusive rights?
- Why do media and tech companies have an interest in broadcast rights to live sports?
- Why are exclusive rights particularly valuable to media and tech companies?
- Why would Amazon invest billions in the rights to Thursday Night Football?
- What challenges might Amazon be facing as the exclusive provider of TNF from a viewing experience perspective?
- According to this story, how many new customers signed up for Amazon Prime because of TNF?
- According to Nielsen, Amazon drew 13 million viewers. That’s significantly more than last year’s TV broadcast of TNF for the same week on NFL network. Why is viewership important to Amazon?
- Why do you think Amazon partnered with DirecTV?
- In addition to viewership, why might TNF rights be important to Amazon?