Competitive Edge - Sports & Entertainment Marketing News

Amazon memo says ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period

Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What are broadcast rights?
  2. What are exclusive rights?
  3. Why do media and tech companies have an interest in broadcast rights to live sports?
  4. Why are exclusive rights particularly valuable to media and tech companies?
  5. Why would Amazon invest billions in the rights to Thursday Night Football?
  6. What challenges might Amazon be facing as the exclusive provider of TNF from a viewing experience perspective?
  7. According to this story, how many new customers signed up for Amazon Prime because of TNF?
  8. According to Nielsen, Amazon drew 13 million viewers. That’s significantly more than last year’s TV broadcast of TNF for the same week on NFL network. Why is viewership important to Amazon?
  9. Why do you think Amazon partnered with DirecTV?
  10. In addition to viewership, why might TNF rights be important to Amazon?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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