Competitive Edge - Sports & Entertainment Marketing News

Houston MLS Rebrands Amid Growth Spurt

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Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result.

The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity.

Click here to read the story from mediapost.com.

Discussion Questions:

  1. What is branding?
  2. Why do you think branding is important to a Major League Soccer franchise?
  3. What is rebranding?
  4. How has a “shift in philosophy and vision” influenced the Dynamo’s decision to rebrand?
  5. Describe how the Dynamo are rebranding the franchise.
  6. As the team continues to build its fan base, why do you think they would want to rebrand now? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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