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Rams reveal new uniforms (CE)

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The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season. 

The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant combination. The Rams’ new helmet is a metallic chrome blue, with a gradient yellow horn and blue face mask.

Click here to read the story at espn.com.

Discussion Questions:

  1. What is a brand?
  2. What is rebranding?
  3. Why do you think the Rams chose to rebrand?
  4. Do you think rebranding can be a risky strategy? Why or why not?
  5. Do you like the Rams’ new look? Why or why not?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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