The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season.
The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant combination. The Rams’ new helmet is a metallic chrome blue, with a gradient yellow horn and blue face mask.
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- What is a brand?
- What is rebranding?
- Why do you think the Rams chose to rebrand?
- Do you think rebranding can be a risky strategy? Why or why not?
- Do you like the Rams’ new look? Why or why not?