Competitive Edge - Sports & Entertainment Marketing News

Springsteen tickets for $4,000? How dynamic pricing works and how you can beat the system.

You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! 

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What are ticket sales?
  2. Why are ticket sales important to musicians?
  3. What is event management? How is it different from event marketing?
  4. What is a venue?
  5. Why are ticket sales important to a venue?
  6. What is pricing?
  7. Why is pricing an important function of marketing?
  8. What is dynamic pricing?
  9. How does an organization benefit from dynamic pricing?
  10. How does dynamic pricing impact consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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