YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the main YouTube app as part of the Primetime Channels feature.
Click here to read the story at theverge.com.
Discussion Questions:
- What are broadcast rights?
- Why are broadcast rights important to the NFL?
- What is the NFL Sunday Ticket?
- What are exclusive broadcast rights?
- Why are exclusive broadcast rights especially valuable to rights holders?
- YouTube made a splash over the holidays with the news that they would be investing in the rights to Sunday Ticket. Why do you think this is such a big deal?
- What other companies were in consideration for the rights to Sunday Ticket?
- According to this story, what are YouTube’s “largest and fastest-growing screens” and why might that explain the importance of gaining the rights to Sunday Ticket?
- What is a creator economy?
- How might the creator economy change the way Sunday Ticket is presented to football fans?