Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states.
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Discussion Questions:
- What is a marketing campaign?
- Why do businesses and brands launch marketing campaigns?
- What type of business is Instacart?
- How would you describe this campaign from Instacart?
- What is a target market?
- Why is it important for a business or brand to identify a target market when creating a marketing campaign?
- Who do you think might represent the target audience for this campaign from Instacart?
- Why might Instacart want to reach this group of consumers?
- What is seasonal marketing?
- Does “back-to-school” represent a seasonal marketing opportunity for businesses and brands?
- What types of businesses and brands might benefit most from a back-to-school marketing campaign? Why?
- Why do you think Instacart is launching a back-to-school campaign?