Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink

Set to disrupt the energy drink industry, the TAP* faucet debuts alongside mio’s first rebrand in nearly a decade.

Click here to read the story at businesswire.com.

Discussion Questions:

1. What is a rebrand?
2. Why do businesses rebrand?
3. Do you think there is any risk associated with a rebrand? Why or why not?
4. How is Kraft Heinz rebranding mio?
5. Why do you think they are rebranding mio?
6. What does it mean to disrupt an industry?
7. How is TAP set to disrupt the energy drink industry, according to this story?
8. Do you think TAP will disrupt the industry as the press release suggests? Why or why not?
9. Who might be TAP’s primary target market?
10. Is this a product you would try? Why or why not?