Kraft Is Asking McDonald’s to Add Mac & Cheese to the Big Mac 

Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. 

Click here to read the story at thrillist.com.

Discussion Questions:

1. What is a marketing stunt?
2. Why would Kraft say they want McDonald’s to add Mac & Cheese to the Big Mac?
3. Do you think Kraft really wants this to happen or is this just a marketing stunt?
4. What is brand collaboration?
5. Why do brands collaborate?
6. Do you think the two brands will collaborate on a Mac & Cheese Big Mac promotion?
7. Should they? Why or why not?
8. What is digital marketing?
9. What is a microsite?
10. How is Kraft utilizing social and digital marketing as part of this campaign?