For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of the football matchup.
Click here to read the story adweek.com.
Discussion Questions:
- What is advertising?
- What kind of company is Liquid Death?
- Why do you think they advertise?
- How much is a Super Bowl commercial this year?
- How might that prevent a lot of companies from advertising during the Big Game?
- Why did Liquid Death choose not to advertise during the Super Bowl?
- Based on what you learned in this news story, what are they doing from a marketing perspective instead?
- What is marketing stunt?
- This stunt from Liquid Death is promising a potential advertiser nearly double the reach of the Super Bowl. What is “reach” and why would that matter to an advertiser?
- How is Liquid Death communicating this opportunity to other brands? Why is that important?
- Why do you think they are using eBay as part of the marketing stunt?
- Do you think the company’s goal is to sell advertising? If not, what do you think they really hope to accomplish with this stunt?