The french fry has been around for a long time. McDonald’s first served them in 1949, replacing potato chips on its menu. Since then, the McDonald’s french fry has gone through a few changes–they are no longer cut fresh, and they aren’t cooked in beef fat, but over the past 75 years, they’ve become the most widely sold fast-food item in the world.
Click here to read the story at inc.com.
Discussion Questions:
- What is advertising?
- What are the different advertising channels?
- Why does McDonald’s advertise?
- What type of advertising channel includes billboards?
- What is sensory marketing?
- Why is sensory marketing effective?
- What is unique about this billboard advertisement from McDonald’s?
- According to this story, what color is the billboard?
- Why do you think McDonald’s chose to use those colors?
- How might that represent an example of branding?
- How are fries part of McDonald’s brand identity?
- How might it represent an example of sensory marketing?
- Why do you think sensory marketing is such a popular trend right now?
- Why do you think McDonald’s chose to focus on french fries as part of this campaign?