Pepsi is gently ushering in summer early this year with the release of two completely new flavors.
Click here to read the story at prnewswire.com.
Discussion Questions:
- What is product development?
- Why do you think soda brands like Pepsi and Coke offer seasonal or limited time flavors?
- How do you think those new products are developed? What factors influence those decisions?
- Based on information from this story, describe the new flavors that Pepsi is releasing for this summer.
- Who is Bobby Flay?
- Why do you think Pepsi would want to team up with Bobby Flay?
- Is this an example of influencer marketing? Why or why not?
- What is positioning?
- Why do you think Pepsi is positioning the new limited time product as “summertime” flavors?
- How might the new flavors help with Pepsi’s efforts to position the new product as a summertime beverage?
- What is consumer engagement?
- Why is consumer engagement important to Pepsi?
- According to what you learned in this news story, what is Pepsi doing to increase engagement with this campaign? How will Bobby Flay’s involvement help?
- Why is digital and social media marketing an important component of this campaign for Pepsi?
- According to this story, Bobby Flay will be featured in an upcoming linear TV campaign, in-store displays, digital content shorts, stunts, and a social series. How might that help Pepsi to sell more of its products?