Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022.
Click here to read the story at eater.vegas.com.
Discussion Questions:
- What is the marketing mix?
- What is “place” as it relates to the marketing mix?
- How might this news story represent an example of “place”?
- Why would Pitbull open a restaurant in Las Vegas?
- Why would he open the restaurant inside of a Walmart?
- Why would Walmart want to open a restaurant inside one of its stores?
- Do you think this is a concept that might catch on at other Walmart stores? What about with competitors, like Target? Why or why not?
- What is the name of the restaurant?
- What is a restaurant “chain”?
- What is a brand? Are restaurant chains considered brands? Why or why not?
- What is a business plan?
- Why is a business plan if a restaurant wants to expand and open more locations in the future?