Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza.
Click here to read the story at prnewswire.com.
Discussion Questions:
- What is philanthropy?
- What is cause marketing?
- What is the difference between pure philanthropy and cause marketing?
- What is influencer marketing?
- How might this story represent an example of influencer marketing?
- How might it represent an example of cause marketing?
- Who is Keith Lee?
- Why would Pizza Hut want to partner with Keith Lee?
- Based on what you learned in this news story, describe the FamiLEE Community Pizza campaign.
- How might it illustrate the concept of positioning?
- How might a campaign like FamiLEE Community Pizza influence how people perceive the Pizza Hut brand?
- Could it help to increase brand loyalty? Why or why not? Be prepared to discuss your answers in class.